JWS Services

How we can help

Good marketing starts with understanding where your business wants to go. JWS work with B2B businesses to bring clarity to their brand, focus their marketing and turn ideas into a plan people can act on.

I’ve been running JWS since 2010. You’ll work directly with me, and with trusted creative and digital specialists brought in when the work calls for them.

Marketing strategy and leadership

A full day to step back, ask the right questions and find a way forward.

When you’re close to your business, it can be hard to see what makes it different or explain it in a way that connects with customers. This full-day workshop gives us the time to properly explore your brand and the role marketing can play in your next stage of growth.

We’ll do some preparation beforehand so we can make the most of the day. We’ll bring the right people into the room, have an open conversation and look at what your customers need, how you’re currently perceived and where you want to go.

We’ll work through:

  • Your business goals and the opportunities ahead
  • Your customers, competitors and place in the market
  • What makes you different and how to express it
  • Your brand story and key messages
  • The marketing priorities that deserve your time and budget

Afterwards, we’ll pull the thinking together into a clear summary and recommended next steps. You’ll leave with more than a room full of ideas: you’ll have a shared direction to work from.

LET’S TALK ABOUT YOUR PLANS

Brand and strategy deep dive

Clear direction, with someone to help you follow it through.

Perhaps your business has grown but your marketing hasn’t quite kept pace. Or you have plenty of activity underway and need to know which of it is helping you reach the right people.

I’ll get to know your business, your customers and your ambitions, then help you decide where to focus. That might mean developing a marketing strategy, refining your positioning or working alongside your leadership team as an ongoing marketing partner.

Together, we can:

  • Set clear marketing priorities linked to your business goals
  • Understand your audiences and what matters to them
  • Build a practical plan, budget and measures of success
  • Keep decisions and activity on track as the business develops
LET’S TALK ABOUT YOUR PLANS

Marketing delivery and partner support

The right people to help bring the plan to life.

A strategy is only useful if it leads to action. JWS can help shape and manage the work that follows, from campaigns and content to website projects and brand development.

We’ll stay close to the bigger picture while coordinating the specialists needed for each project. That could include brand, design, web development, SEO, search or social media support. You get experienced input and a joined-up team, without having to assemble and manage every part yourself.

Support can include:

  • Regular marketing planning and implementation on a retained basis
  • Campaign planning and coordination
  • Website content, case studies and thought leadership
  • Brand and creative projects
  • Briefing and managing digital and creative partners
  • Reviewing results and deciding what to do next
LET’S TALK ABOUT YOUR PLANS

What clients and partners say

Jason Massa, Healthcare Entrepreneur

Partnering with Jenny over the past eight years has played a pivotal role in RMS’s growth. Her strategic marketing expertise and insight have been instrumental in elevating our business and positioning us more effectively in the marketplace.

From the very beginning, Jenny demonstrated a clear understanding of our goals, helping us shape a business that truly connects with our audience and drives results. I would recommend Jenny to any company looking to strengthen their brand and marketing performance.

Dez Walker, founder Walker Sime

Jenny has opened my eyes to a whole new world which has helped propel a 21 year old construction consultancy business to new heights and exposure we never thought possible. Jenny’s strategic project management and brilliant knowledge of marketing reached a level I’m sure rarely achieved and never surpassed

Michael Longley, MD Longley Concrete

Longley Concrete worked with Jenny at JWS for over 6 years. in this time Jenny introduced a number of marketing strategies to help grow the business, including digital SEO and PPC campaigns. It has been useful to have Jenny based at our offices a couple of times a month, this has helped to foster relationships and to develop a good understanding of our business.

I would recommend the marketing services of JWS  to similar sized companies looking for proactive marketing strategy and support.