About JWS Marketing

Experience, perspective and the right people around the table

I’m Jenny Walkinshaw, founder of JWS Marketing.

I’ve worked in marketing for more than 25 years and have run JWS since 2010, helping businesses make sense of their marketing, strengthen their brands and communicate what makes them different.

My experience spans strategic marketing, brand development, communications and campaign delivery, with particular expertise in B2B, healthcare and construction. I’ve worked with businesses of different shapes and sizes, from ambitious SMEs to established organisations operating in complex markets.

What they often have in common is a need for greater clarity. They know where they want the business to go, but need someone to turn that ambition into a focused marketing strategy and make sure it happens.

That’s where I come in.

Senior marketing support, shaped around your business

I work closely with business owners and leadership teams, bringing an experienced marketing perspective to the conversations that shape
growth.

That could mean reviewing where you are now, defining your position in the market, developing your brand and messaging, or creating a practical marketing plan that brings everything together.

I’ll ask questions, challenge thinking when it’s helpful and keep the focus on what your business and your customers really need.

You’ll always work directly with me. I’ll take the time to understand your business, stay close to the detail and make sure the work remains connected to the bigger picture.

A wider team of trusted specialists

JWS Marketing gives you the strategic leadership and flexibility of an experienced marketing team, without the
commitment or overhead of building one in-house.

Over the years, I’ve developed a trusted network of specialists across the full marketing mix. Depending on what
your business needs, I can bring together expertise in

Graphic design

Brand strategy and creative direction

Copywriting and content

Public relations

Website design and development

SEO and paid search

Social media

Photography and video

Print and production

Campaign planning and delivery

These are people I know and trust. We work collaboratively, combining the right skills for each brief while giving
you a joined-up service and one clear point of contact.

It means you get the breadth of an agency, with a more personal, flexible way of working.

Learn more

What clients and partners say

Jason Massa, Healthcare Entrepreneur

Partnering with Jenny over the past eight years has played a pivotal role in RMS’s growth. Her strategic marketing expertise and insight have been instrumental in elevating our business and positioning us more effectively in the marketplace.

From the very beginning, Jenny demonstrated a clear understanding of our goals, helping us shape a business that truly connects with our audience and drives results. I would recommend Jenny to any company looking to strengthen their brand and marketing performance.

Dez Walker, founder Walker Sime

Jenny has opened my eyes to a whole new world which has helped propel a 21 year old construction consultancy business to new heights and exposure we never thought possible. Jenny’s strategic project management and brilliant knowledge of marketing reached a level I’m sure rarely achieved and never surpassed

Michael Longley, MD Longley Concrete

Longley Concrete worked with Jenny at JWS for over 6 years. in this time Jenny introduced a number of marketing strategies to help grow the business, including digital SEO and PPC campaigns. It has been useful to have Jenny based at our offices a couple of times a month, this has helped to foster relationships and to develop a good understanding of our business.

I would recommend the marketing services of JWS  to similar sized companies looking for proactive marketing strategy and support.